Privacy Policy
Effective: 16 April 2026 · Last updated: 16 April 2026
This Privacy Policy explains how LLD Presence ("we", "us", "our") collects, uses, stores and protects your personal data when you visit our website at lldpresence.co.uk or purchase from us. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR).
1. Who we are (Data Controller)
LLD Presence is operated by Elina Ermansone, trading as "LLD Presence", in the United Kingdom.
Contact (including data protection enquiries): [email protected]
2. What personal data we collect
2.1 Information you give us
- Contact details (name, email, phone, shipping address)
- Billing and payment details (processed by Stripe; we never see or store your full card number)
- Order details (items purchased, sizes, quantity, preferences)
- Correspondence (support queries, inquiries, feedback)
- Marketing preferences (whether you've opted in to our emails)
2.2 Information collected automatically
- IP address, browser type and version, device type, operating system
- Pages visited, time on page, referring URL, approximate location (country/region only)
- Cookies and similar technologies (see our Cookie Policy)
- Basket activity (if you add/remove items) — stored locally in your browser
2.3 Information from third parties
- Payment confirmation from Stripe
- Delivery tracking from our shipping carriers
3. Lawful bases and how we use your data
Under UK GDPR we must have a lawful basis for processing:
| Purpose | Lawful basis |
|---|---|
| Fulfilling your order (processing payment, shipping, confirmations) | Contract (Art. 6(1)(b)) |
| Keeping financial / tax records | Legal obligation (Art. 6(1)(c)) — HMRC 6-year requirement |
| Responding to enquiries received via the site, email, or social media | Legitimate interest (Art. 6(1)(f)) |
| Website analytics (traffic, pages, device) | Consent (Art. 6(1)(a)) — opt-in cookie banner |
| Marketing emails to existing customers about similar products | Legitimate interest (soft opt-in under PECR) — with easy opt-out in every email |
| Marketing emails to prospects (those who haven't purchased) | Consent (Art. 6(1)(a)) |
| Security, fraud prevention, abuse detection | Legitimate interest (Art. 6(1)(f)) |
| Defending legal claims, enforcing our terms | Legitimate interest (Art. 6(1)(f)) |
4. Who we share your data with (recipients)
We only share personal data with trusted third parties acting as our processors under written contracts:
- Stripe Payments UK Ltd — payment processing
- Royal Mail / DPD / UPS / other carriers — order delivery
- Cloudflare, Inc. — content delivery, DDoS protection, DNS
- Google Ireland Ltd — Google Analytics (only with your consent; IP anonymisation enabled)
- Our hosting provider — UK / EU data centres
- Legal, accounting and tax professionals — as reasonably required
- Law enforcement and regulators — where legally required
We do not sell your personal data to anyone, and we do not share it for third-party advertising.
5. International transfers
Some of our processors (e.g. Stripe, Google, Cloudflare) may transfer personal data outside the UK or EEA. When they do, we rely on the UK's International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses, or adequacy regulations, to ensure your data receives equivalent protection.
6. How long we keep your data
- Order / payment records — 6 years after purchase (HMRC requirement)
- Customer enquiries / correspondence — 3 years
- Marketing consent records — until you withdraw consent
- Website analytics — maximum 14 months
- Server and security logs — 90 days
- Basket data stored locally in your browser — until you clear it or it expires (up to 12 months)
7. Your rights under UK GDPR
- Right of access — a copy of the personal data we hold about you
- Right to rectification — correct inaccurate or incomplete data
- Right to erasure ("right to be forgotten") — subject to legal retention
- Right to restrict processing — pause processing while a query is resolved
- Right to data portability — receive your data in a structured format
- Right to object — object to processing based on legitimate interests, including direct marketing
- Right to withdraw consent — at any time, where processing is based on consent
- Rights related to automated decision-making — we do not carry out any automated decision-making that produces legal or significant effects on you
To exercise any of these rights, email us at [email protected]. We will respond within one month (extendable by two months for complex requests). There is normally no fee.
8. Your right to complain
If you believe we have not handled your personal data correctly, please contact us first so we can try to resolve it. You also have the right to complain to the UK Information Commissioner's Office (ICO):
- Website: ico.org.uk/make-a-complaint/
- Helpline: 0303 123 1113
- Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
9. Cookies
We use cookies and similar technologies. Please see our separate Cookie Policy for full details and how to manage your preferences.
10. Security
- TLS / HTTPS encryption for all website traffic
- Tokenised payments via Stripe — we never see or store your card details
- Encrypted daily backups
- Access controls, audit logs, and session management
- Regular patching and security updates
- Data minimisation — we only collect what we need
In the unlikely event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours and, where required, notify you directly without undue delay.
11. Children's data
Our products are not directed at children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
12. Changes to this policy
We may update this Privacy Policy from time to time. The current version is shown at the top of this page. Material changes will be notified by email (if you have an account or have consented to marketing) and by posting a notice on our homepage for at least 14 days.
13. Contact
Questions about this Privacy Policy or our handling of your personal data?
LLD Presence
Email: [email protected]
Instagram: @lldpresencedanceshoes
Jurisdiction: United Kingdom
See also: Terms & Conditions · Cookie Policy